You may be offering the best possible products or services, but unless your customer service is up to scratch you’re not likely to achieve the business success you should.
Good customer service has a huge range of benefits, from prompting repeat business to setting you apart from your competitors, meaning that it is not just worth some consideration – it is vital.
The service you offer is the primary means by which your customer interacts with your business, making it the one thing they are likely to remember. Offer a good experience, and your company will be remembered fondly, coming to mind when passing on recommendations or when future needs arise. Offer a bad service, and be prepared for bad press and a loss of custom.
Customers will see the level of customer service you offer as a reflection of your overall business. A poor experience will lead them to believe that your products or services are poor as well.
Even if it is not the case, they may also be unwilling to use your company for fear of more bad service should any future problems arise.
Offering a good service shows your customers that you care – about them and your business as a whole. You shouldn’t need to fake this, either. You really should care, as without customers or clients your business simply would not exist.
Customers who feel cared for are much more likely to recommend your company to other people or to use your firm again in the future.
Good customer service can be great for marketing your business and differentiating your company from competitors. You can use it in your advertising and make the most of positive comments on social networking sites.
If you know that your customer service and products are second to none, you will have no fear of asking for testimonials or reviews, which can be a great way of securing new business.
Good customer services takes very little time and effort but can have a huge effect on your business. Being rude to someone takes as much energy as being pleasant but can have vastly different results when it comes to determining your success or failure.
It takes just minutes to reply to an email or to think about how to handle a complaint in the most productive manner, and yet the effects of not doing these things can linger for a very long time.
If you would like business advice and support that makes a real difference, call Allsquare on 0131 343 1510. We can help you with more than just your accounts!